I'm Mike. I help turn complex ideas into simple, thoughtful products people enjoy using.

+35%

onboarding completion

–22%

time to first action

+18%

daily active users

-12%

support tickets

I'm Mike. I help turn complex ideas into simple, thoughtful products people enjoy using.

+35%

onboarding completion

–22%

time to first action

+18%

daily active users

-12%

support tickets

West Star Aviation

West Star Aviation’s existing customer portal was difficult to use and unreliable, leading both staff and clients to bypass the platform in favor of email and phone calls for critical updates on aircraft maintenance.

Laptop showing Bloomy UI

ROLE

Product & Service Designer

PROBLEM

West Star Aviation’s existing customer portal was difficult to use and unreliable, leading both staff and clients to bypass the platform in favor of email and phone calls for critical updates on aircraft maintenance.

RESULTS

Increased trust in the platform as the primary communication channel.

Reduced dependency on email and phone updates.

Improved decision speed by making trade-offs clear and actionable.

Gave clients greater confidence and transparency throughout the repair process.

ROLE

Product & Service Designer

PROBLEM

West Star Aviation’s existing customer portal was difficult to use and unreliable, leading both staff and clients to bypass the platform in favor of email and phone calls for critical updates on aircraft maintenance.

RESULTS

Increased trust in the platform as the primary communication channel.

Reduced dependency on email and phone updates.

Improved decision speed by making trade-offs clear and actionable.

Gave clients greater confidence and transparency throughout the repair process.

The Challenge

Aircraft maintenance projects are complex, high-stakes, and time-sensitive. The previous platform struggled to support this reality:

  • Information was hard to find and inconsistently updated

  • Clients lacked confidence in the accuracy of the online project status

  • Critical decisions were fragmented across emails, calls, and spreadsheets

  • The UI did not support quick scanning or decision-making


Laptop showing Bloomy UI
Laptop showing Bloomy UI
Tablet showing Bloomy UI
Tablet showing Bloomy UI

My Role & Approach

As a Product & Service Designer, I worked closely with stakeholders, engineers, and domain experts to redesign the platform with a focus on clarity, reliability, and shared visibility.


Key design principles included:

  • Establishing a single source of truth for project status and decisions

  • Designing scannable dashboards for fast understanding of progress and risks

  • Making approvals, costs, and schedule impacts explicit and comparable

  • Supporting both internal and external users within one cohesive system

  • Reducing reliance on out-of-band communication through built-in messaging

Phone showing Bloomy UI
Phone showing Bloomy UI
Laptop showing Bloomy UI
Laptop showing Bloomy UI

Result

The West Star Aviation Customer Portal transformed a fragmented, unreliable system into a centralized, dependable collaboration platform, aligning internal teams and clients around a shared, real-time view of aircraft maintenance where clarity, accountability, and trust are critical.