Hot 97
Hip Hop Radio
Experience the sound of the streets like never before. With Hot 97, you’re tapping into the culture, the music, and the movement that defines generations.
Client
Mediaco Holding
Services
UI & UX Design
Industries
Music
Date
2024
The Challenge
Hot 97’s digital presence needed to match the energy and influence of the station itself. The previous site was trying to do too much at once, which made it hard for users to find what they were looking for - whether that was new music, live streams, interviews, or upcoming events.
The challenge was to restructure the experience without losing the station’s distinct voice or overwhelming the user with content.
My Approach
I started by analyzing user behavior and feedback to identify pain points. From there, I reworked
the site architecture around clearer entry points—like Music, Events, Interviews, and On-Air content.
The layout shifted to a more traditional structure that prioritized clarity and ease of use, especially on mobile. I focused on improving visual hierarchy, simplifying the navigation, and making sure that key actions (like listening live or catching up on interviews) were always within easy reach.
Impact
The redesigned site made it easier for fans to connect with Hot 97 content, wherever they were:
Navigation was faster and more intuitive
Core content like interviews, shows, and events was easier to browse
Mobile usability and page speed improved significantly
Listener feedback was overwhelmingly positive, especially around clarity and layout