Demica
Trade Receivables Finance
Demica helps businesses unlock cash by selling their invoices before the due date. I worked as the sole product designer on their Trade Receivables Finance (TRF) platform. My role was to design a product that made these complex financial operations feel clear, manageable, and efficient for different user types across global teams
Client
Demica
Services
UI & UX Design Visual Design
Industries
Fintech
Date
2019
The Challenge
The platform had to support highly structured workflows, large volumes of financial data, and multiple user roles, from finance analysts to program managers. The biggest challenge was making all of this feel intuitive without overwhelming the user.
My Approach
I collaborated closely with developers, business analysts, and product leads from the very beginning. Through workshops and regular design reviews, we mapped out key user flows and surfaced usability issues early on. I focused on simplifying interactions, reducing cognitive load, and helping users confidently navigate the platform, whether they were reviewing performance metrics or managing transaction approvals.
To speed up development and keep things consistent, I also worked on expanding the platform’s design system, ensuring it could scale as new features were added.
Impact
The redesigned platform made a big difference:
Clients praised its reliability and ease of use
It helped reduce training time and support queries
Demica saw higher client retention and expanded adoption
Internally, teams had a more consistent design foundation to build on