Demica
The project focused on rebuilding the platform from the ground up—re-thinking both the information architecture and core user workflows. I worked on redesigning dashboards, transaction flows, reporting tools, and configuration views to support complex financial operations while keeping the interface clear and approachable.
The Challenge
The existing system had been built incrementally over many years, with UX decisions tightly coupled to legacy technical constraints. As a result:
Core workflows were complex, fragmented, and hard to follow
Data-heavy screens lacked clear hierarchy and prioritisation
Inconsistent patterns increased cognitive load and slowed decision-making
The platform struggled to scale with new products, regions, and regulatory needs
This posed a significant risk in an environment where users work with high-value financial data and require clarity, confidence, and precision in every interaction.
My Role & Approach
As a Product Designer, I worked closely with product managers, business analysts, engineers, and domain experts to design a new platform from the ground up.
Key focus areas included:
Reimagining core securitisation and receivables workflows from first principles
Designing dashboards and reports that made complex financial data easier to understand
Establishing a consistent information architecture and interaction model across the platform
Creating scalable UI patterns and components to support future product growth
Balancing usability improvements with strict business rules and regulatory constraints
The work required deep collaboration with subject-matter experts to ensure the design accurately reflected complex financial logic while remaining accessible to users with varying levels of expertise.
Outcome
By rebuilding the platform from the ground up, Demica transitioned from a legacy, hard-to-scale system to a modern, robust enterprise solution. The redesigned platform empowers financial institutions to manage securitisation workflows more effectively, while giving Demica a future-proof foundation to support continued growth and innovation.