I'm Mike. I help turn complex ideas into simple, thoughtful products people enjoy using.

+35%

onboarding completion

–22%

time to first action

+18%

daily active users

-12%

support tickets

I'm Mike. I help turn complex ideas into simple, thoughtful products people enjoy using.

+35%

onboarding completion

–22%

time to first action

+18%

daily active users

-12%

support tickets

Electronic Medicines Compendium

The Electronic Medicines Compendium (emc) is a comprehensive digital platform that provides authoritative, regulator-approved information on licensed medicines. Used by both the general public and healthcare professionals, emc serves as a central source for patient leaflets, SmPCs, and prescribing data.

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ROLE

Product & Service Designer

PROBLEM

Access to up-to-date, regulated medicine information was fragmented and difficult to navigate, making it challenging for both patients and healthcare professionals to quickly find trustworthy prescribing and safety details.

RESULTS

Improved discoverability of critical medicine information.

Reduced friction when navigating long regulatory documents

Better supported both patient education and clinical decision-making

Reinforced emc’s role as a trusted, authoritative source of medical information

ROLE

Product & Service Designer

PROBLEM

Access to up-to-date, regulated medicine information was fragmented and difficult to navigate, making it challenging for both patients and healthcare professionals to quickly find trustworthy prescribing and safety details.

RESULTS

Improved discoverability of critical medicine information.

Reduced friction when navigating long regulatory documents

Better supported both patient education and clinical decision-making

Reinforced emc’s role as a trusted, authoritative source of medical information

My Role & Approach

As a Product Designer, I worked on enhancing the end-to-end user experience with a focus on clarity, accessibility, and information hierarchy.


Key design priorities included:

  • Improving search and advanced filtering to help users find relevant medicines faster

  • Structuring dense medical documents into clear, navigable sections

  • Designing layouts that support both quick scanning and deep reading

  • Ensuring accessibility and readability for non-expert users

  • Maintaining a calm, trustworthy visual language aligned with healthcare standards


Laptop showing Bloomy UI
Laptop showing Bloomy UI
Tablet showing Bloomy UI
Tablet showing Bloomy UI

The Challenge

Medicine information is inherently complex, highly regulated, and critical to patient safety. The platform needed to balance several competing demands:


  • Supporting two very different audiences: patients and medical professionals

  • Making long, structured regulatory documents easier to navigate and scan

  • Enabling fast access to specific information such as contraindications, dosage, or side effects

  • Maintaining clarity, trust, and compliance without oversimplifying content

  • Scaling search and filtering across thousands of medicines and companies


Phone showing Bloomy UI
Phone showing Bloomy UI
Tablet showing Bloomy UI
Tablet showing Bloomy UI

Result

The Electronic Medicines Compendium transforms complex regulatory data into an accessible, reliable, and user-friendly platform, supporting safer medication use and informed decision-making for patients and healthcare professionals alike.