EMC
Electronic Medicines Compendium
EMC is a innovative digital platform which transforms the way healthcare professionals and patients interact with medicine information, offering instant access to over 9,000 licensed medicines, all verified by UK and European regulatory authorities.
Client
Datapharm
Services
Workshops User Research UI & UX Design
Industries
Pharmaceutical
Date
2021
The Challenge
The platform had to serve two very different audiences: clinicians who needed precision and depth, and everyday users looking for clear, trustworthy answers. At the same time, the system had to work with structured regulatory data and present it in a way that felt modern, accessible, and reliable.
My Approach
The project started with a focused three-day workshop to align with stakeholders, clarify goals, and map out key user journeys. These early sessions helped us anchor the design in real user needs.
From there, I worked on streamlining navigation, structuring content for readability, and designing intelligent search patterns that made it easier to find the right medicine quickly. We also put a lot of care into the layout of individual medicine profiles - ensuring critical information was always easy to scan and understand.
I paired regularly with a junior designer on the project, supporting them through design reviews and collaborative problem-solving.
Impact
The redesigned platform launched successfully and was well received by users:
Navigation became faster and more intuitive
Content clarity improved across all device types
Healthcare professionals and patients alike found the platform easier to use
Engagement steadily increased post-launch
Datapharm reinforced its role as a trusted medical resource in the UK