AAA Connect+
Membership Management System
American Automobile Association needed a modern and unified platform to manage member services across their regional clubs. The goal was to bring together key workflows, like membership management, POS transactions, billing, inventory, and customer engagement into a single, intuitive system.
Client
American Automobile Association
Services
UI & UX Design Workshops
Industries
Insurance & Finance
Date
2024
The Challenge
AAA’s old tools were fragmented and inconsistent. Teams had to jump between different systems
to complete tasks - leading to errors, delays, and support overhead. Connect+ needed to centralise everything without overwhelming the user.
My Approach
The design process was fast-paced and iterative. I built wireframes and prototypes to test different navigation models, streamlined search flows, and simplified form-heavy tasks like membership lookups and checkout. Throughout, I focused on consistency and clarity, especially across components like modals, table views and alerts. I also helped set up a shared design system to ensure long-term scalability as new modules were added.
Impact
Connect+ has become the go-to platform across multiple AAA regions, replacing legacy systems and improving day-to-day workflows:
Service reps spend less time toggling between screens
Transactions and billing are faster
UI confusion dropped significantly
The design system enabled faster rollout of new features