AAA Connect+
Connect+ is AAA’s internal, enterprise-grade platform used by back-office teams to manage customer memberships, payments, and account data across thousands of daily interactions.
The Challenge
The existing platform was built over many years with little UX ownership. As a result:
Core membership tasks were fragmented across multiple screens and modules
The interface was visually dated and cognitively heavy
Inconsistent patterns increased training time and user error
Staff relied on tribal knowledge rather than clear system guidance
My Role & Approach
As a Product Designer, I worked closely with product managers, engineers, and business stakeholders to modernize the platform while respecting complex business rules.
Key focus areas included:
Redesigning core membership flows (payments, member creation, membership upgrades)
Simplifying dense data views into clear, scannable layouts
Introducing consistent UI patterns and a scalable design system
Reducing cognitive load through better hierarchy, copy, and progressive disclosure
All solutions were validated through continuous collaboration with real users, stakeholders and the product owner to ensure feasibility in a highly complex, enterprise environment.
Outcome
Connect+ transformed an aging internal tool into a modern, efficient, and user-centered enterprise platform, empowering AAA teams to manage memberships faster, more accurately, and with greater confidence.